Advisory-first, always
Every product decision starts with: does this help our advisors serve investors better? We are not a fund platform that also has advisors.
Our Story
"Quality advice should not be a privilege."
Vikram Nair, CEO
The problem we solve
Every product decision starts with: does this help our advisors serve investors better? We are not a fund platform that also has advisors.
Rupee-denominated, SEBI-compliant, NRI-accessible. Our onboarding understands Aadhaar, PAN, and Indian bank accounts natively.
The same compliance standards used by category-1 investment advisors — accessible to anyone starting a ₹1,000 SIP.
What we stand for
If an investor cannot understand their portfolio in 30 seconds, we have failed. Simplicity is the highest form of sophistication.
We disclose every fee, every conflict, every regulatory constraint — before you ask. Transparency is table stakes.
The app is a channel. The real product is a trained, empathetic advisor who helps you make better decisions over decades.
We are not optimised for engagement. We are optimised for outcomes. Sometimes that means telling you to do nothing at all.
The people behind GrowFOLIO

10 years in private wealth management at Kotak and HDFC Bank. SEBI-registered Investment Advisor. Passionate about democratising quality financial guidance.

Ex-Zerodha engineering lead. Built scalable fintech infrastructure for over 3 million users. IIT Bombay alumni.

CFP with 15 years advising HNI families. Specialises in goal-based investing and portfolio construction across market cycles.
Our journey
SEBI Registered Investment Advisor · AMFI ARN-XXXXX · CIN: U74999MH2021PTC000001